We believe tiny habits change everything
Tracking Tools was born from a simple frustration: every habit app was too complicated. We built something different — beautifully simple tracking that actually helps you grow.
A notebook, a pen, and a big idea
In 2022, our founder Kai Tanaka was struggling with burnout. He'd tried every productivity app, every habit tracker, every motivational system. Nothing stuck.
Then he went back to basics: a simple paper checklist on his desk with three habits. Just three. Mark them every day. That's it. Within 60 days, his energy, focus, and happiness had transformed.
The insight was clear: it wasn't about features or gamification or analytics. It was about showing up daily and seeing simple, honest evidence of your effort. Tracking Tools is that paper checklist — made digital, beautiful, and accessible from anywhere.
Make habit-building accessible to everyone
We believe that consistent small actions are the most powerful force for personal change — but only when they're tracked, seen, and celebrated. Our mission is to give every person a simple, beautiful tool to witness their own growth.
Simplicity first
We ruthlessly eliminate complexity. Every feature we add must justify itself by making your habit journey simpler, not more complicated.
Honest design
No dark patterns, no engagement tricks, no addictive mechanics. We design to serve your goals, not to maximize your screen time.
Science-grounded
Every decision — from UI choices to template design — is informed by behavioral psychology research and real user outcomes.
Small team, big mission
We're a team of 8 people based in Tokyo, obsessed with behavior science and beautiful design.
Kai Tanaka
Former UX researcher. Runs every morning. 800+ day streak.
Yuki Mori
Minimalist design philosophy. Practices ikigai and journaling.
Riku Abe
Obsessed with performance and clean code. Night-time meditator.
Sora Lee
PhD in behavioral psychology. Habit researcher turned product thinker.
From idea to 120,000 users
The paper checklist
Kai tracks 3 habits on a paper checklist for 60 days. The results inspire the idea for a digital tool.
First version launches
A minimal web app with just one feature: daily habit tracking. 1,000 users in the first month through word of mouth.
Templates & methods added
Based on user feedback, we add science-backed templates and habit method guides. User base grows to 40,000.
Mobile-first redesign
Complete redesign focused on mobile experience. Tracking in 10 seconds or less. 85,000 active users.
120,000+ and growing
Today, 120,000+ people use Tracking Tools daily to build better lives. We're just getting started.
Building together is better than building alone
While our tracker is private by default, our community forum is where thousands of members share strategies, celebrate streaks, and support each other through setbacks.
The optional "habit buddy" feature lets you share progress with a single trusted friend — accountability without the pressure of a public profile. Research shows that shared accountability increases success by up to 65%.
Join our community →
Join us on the journey
Become part of a community of 120,000+ people who believe in the power of showing up every day.
▶ Start your free tracker →